What Color Means to your brand?

Red. Red evokes a passionate and visceral response. .

Red. danger, passion , excitement, energy

Purple. Purple is a sophisticated, spiritual royal and mysterious

Blue. Blue is the most popular color communicative, trustworthy, calming

PinK: Feminine, sentimental, romantic, exciting

Green. .Natural, vitality, prestige, wealth

Yellow. …Optimistic, Cheerful, playful and happy

Orange. …Fresh Youthful, Creative

Brown. …Organic, Wholesome, simple honest

Black. Sophisticted Fromal, Luxiurious

Branding is so important to your company make sure you do your research and live life in color.

First off, Happy March! We have exciting things planned for this month and can’t wait to get started. A new month brings the chance to start new projects, tackle new challenges, and create new opportunities. In this newsletter, we’ll be sharing a couple of digital marketing tips you can incorporate into your own business practices.

1. Focus on your content:

A statistic given by the Content Marketing Institute, effective content marketing generates 3x as many leads as outbound marketing.

2. Participate in email marketing:

Also stated by the Content Marketing Institute, email marketing is the most effective form of content marketing. Emails can be tailored to your audience making it a more personal experience for them.

3. Consider PPC:

In order to be competitive, you need to be found online at the top of the search results. If you are in a very competitive industry or don’t have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign. PPC advertising can position your company at the top of the search results almost instantly.

If you are asking yourself “what is pay per click advertising” and want to learn more about how it can help your business contact us for a free consultation.

On-Site and Technical Search Engine Optimization

One of the key factors that search engines, such as Google, use when determining where to rank websites on search results pages is on-site search engine optimization. On-site search engine optimization is done by choosing a few keywords for each page of your website to target and then placing just the right amount of those keywords in relevant places on the page. It is also done by creating content for the website that includes keywords like blog posts or articles. Content is not the only important area of on-site search engine optimization; technical search engine optimization is very important because, without it, your website risks not being ranked or having certain pages not ranked.

Begin your journey to search engine optimization by creating a keyword map for your website, choosing a few keywords to focus on for each page. Do this by choosing keywords having to do with that page and checking the search volume with a keyword search tool. Once you’ve determined the keywords you want to focus on, go through each of the website pages and insert the keywords where they fit naturally. By doing this, the pages will be more search engine optimized for those keywords. If desired, you could create a blog section on your website and use it to help your website ranking by posting useful, preferably long content because Google ranks websites with more words higher. If your blog posts are naturally small, they should still have at least 300 words because anything less and google may decide there’s not enough there and that post will be useless for search engine optimization purposes. For some more tips about blogging go here.

Most of your efforts to improve search engine optimization will also help with the customer experience on your website. Google’s search algorithm ranks websites that are more likely to help its users higher, so the better the website seems to be at giving users what they want, the higher Google will rank them.

Here are some tips to help you get started with on-site search engine optimization:

• Create high quality, useful content that includes the keywords naturally, a keyword density of between 2 and 5% is usually optimal. Your content should be thorough enough that it at least completely explains the basics of your topic. The main goal with content creation is that you answer questions that your customer may have.

• Since search engines cannot read or determine what media other than text is, always be sure that anything you post on your website has alt text. Alt text is the text that shows up when an image or video doesn’t load properly and is used to tell what the image is supposed to be. The search engine can use alt text to tell what an image or video is so that it will show up in image or video searches.

• Don’t put duplicate information on multiple pages of your website, Google will notice and will rank you lower because of this.

• Make sure that your website is optimized for both mobile and desktop. Although desktops still make a significant portion of Google searches, most Google searches are made on mobile devices. This has actually become of primary importance, because if a website is not optimized for mobile, Google removes it from its searches entirely, making search engine optimization pointless.

• Google prefers websites to have better security. If two websites are equal in Google’s eyes, the one with TLS encryption will be ranked above it.

• Your website should have a sitemap because Google can’t show in searches pages that it can’t find.

• Go through your entire website and check each link to make sure the link works properly because Google’s search algorithm will lower your rank for having broken links.

Although there are a lot of tips and some of them seem tedious, they are all very important that you do for your website in order to make it search engine optimized. By doing each of the tips, you can make it so that your website will appear higher on searches.

Off-Site Search Engine Optimization

Off-site search engine optimization is important because another key factor in your website’s ranking has to do with links on other websites that leads to yours. The quality of the website doing the linkng, the amount of links from that website, the variety of websites linking to your site, and how recently those links were made are all important factors in how high your website is ranked. Getting other websites to link to yours is tricky because it’s not as easily done as on-site search engine optimization and you have to either get lucky or build relationships with other webmasters in order to do so.

The first (and most important) step in off-site search engine optimization is to be sure that you have a great deal of high-quality content. By having high-quality content, other site’s webmasters may stumble onto your website, see your good, useful content, and decide to link people from its site to yours. Another tip to get links is to create useful videos. Videos are extremely easy to link to and put on people’s websites, thus the video becomes free advertising for your own site. You can also build relationships with other webmasters in your industry and both agree to link to each other’s websites mutually.

Here are some tips to help you with your off-site search engine optimization:

• Do Google searches on your own website’s name to see if any other websites have mentioned you without linking to your website. If you find any that don’t link back to you, contact the webmaster and request that they provide a link to your website along with the mention.

• Google your competition to determine which websites link to them as they may also want to link to your site. You can also check to see if there are certain types of content that tend to make other webmasters want to link to their site.

• Always make sure that you have a business profile set up on each of the main search engines (Google My Business, Yahoo Small Business, and Bing Places). You’ll want to do this because when people search for you, these profiles can give valuable information about your business, such as what you do, where you are located, and what your hours are.

• It can be useful to have a social media account set up for your business to attract more traffic and to update your customers on happenings within the business.

• Additionally, submit your website to any directories your industry has so that when people go looking for someone to hire or buy from, they will find you. This may not help your search engine optimization, but when people are looking to hire someone they will find your site.

Here is a great article for you to read

FACEBOOK UPDATES 80 MILLION BUSINESS PAGES 

Here are a few tips for SEO and blogging.

One of the biggest sources of traffic to your blog will be Google.    You can boost traffic to your blog by utilizing some Search Engine Optimization tips and tricks and some keyword analysis.   Here are some free tools for key words search FREE TOOLS.   After researching your keyword  write a good title for your blog incorporating your key word.

To maximize the traffic that comes to your blog via search engines, focus on optimizing each of your blog posts.  Too many keyword phrases dilute the content of your post for readers and can look like spam to  the search engines.

Try to use your keywords  multiple times in your blog post. For best results, use your keywords within the first 200 characters of your blog post, several times throughout your post, and near the end of the post. Take some time to learn more about keyword stuffing and other search engine optimization tricks.

We all know how important social media is.  We try to post and get involved in the conversation but sometimes we just don’t know how well we are doing.  I have a free tool that can help you see whats going on behind the scenes.

This tool has lots of nifty features that focus on blogs, video, and social. You enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social media. You can see how many times the subject your are searching for is mentioned subscribe to an RSS feed for that term, so you never miss a beat.  They will alert you when this happens.  This not only covers social media but blogs and articles you may be mentioned in.

Here is the link  http://socialmention.com/

Please, STOP asking people to screenshot your Snap code to add you as a friend. Use this link instead!

You can get yours by adding your username to the end of this URL:

• https://www.snapchat.com/add/YOURUSERNAME
  Here is mine example:
• https://www.snapchat.com/add/digitalmermaids

Once setup, this link will redirect to the Snapchat app and allow people to follow you. It only works on mobile, so don’t waste time promoting it on desktop.

A guide to image sizes for Facebook , Twitter, Instagram, You Tube, Google Plus, Pinterest & LInkedin

For Viewers

• Be respectful
• Be helpful
• Engage with the broadcaster
• Engage with other viewers
• Don’t Mention your business unless prompted to do so
• Don’t post “Follow Me!’ during the broadcast

For Broadcasters

• Write a catchy Headline that will draw the view into your ‘scope
• Give an overview of your show
• Start welcoming viewers and engage with commenters
• Be authentic
• Ask views to share and give hearts if they wish

Simply put, Periscope enables you to “go live” via your mobile device anytime and anywhere. The app enables you to become your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast.

Periscope is an app that truly takes advantage of its mobile platform incorporating notifications and location as well as social sharing (on Twitter of course), live discussions and feedback. A Periscope broadcast in full swing is a truly interactive event: