Content Marketing and PPC Tips

Asking yourself, what is pay per click advertising? Need assistance with revamping your content marketing efforts? We have you covered.

First off, Happy March! We have exciting things planned for this month and can’t wait to get started. A new month brings the chance to start new projects, tackle new challenges, and create new opportunities. In this newsletter, we’ll be sharing a couple of digital marketing tips you can incorporate into your own business practices.

1. Focus on your content:

A statistic given by the Content Marketing Institute, effective content marketing generates 3x as many leads as outbound marketing.

2. Participate in email marketing:

Also stated by the Content Marketing Institute, email marketing is the most effective form of content marketing. Emails can be tailored to your audience making it a more personal experience for them.

3. Consider PPC:

In order to be competitive, you need to be found online at the top of the search results. If you are in a very competitive industry or don’t have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign. PPC advertising can position your company at the top of the search results almost instantly.

If you are asking yourself “what is pay per click advertising” and want to learn more about how it can help your business contact us for a free consultation.