![\"search](\"http:\/\/thedigitalmermaid.com\/wp-content\/uploads\/2018\/10\/seo-analytics-300x158.png\")
Search engine optimization is one of, if not the most, important things you can do to help generate traffic for your website. Search engine optimization\u00a0is a set of rules, guidelines, and strategies that you can follow in order to help your website rank higher in Google searches. This is primarily accomplished with the strategic use of keywords throughout the website but can also be done by more technical means and by using other websites to promote your site.<\/p>\n
![\"search](\"http:\/\/thedigitalmermaid.com\/wp-content\/uploads\/2018\/10\/on-site-and-technical-seo-300x169.jpg\")
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One of the key factors that search engines, such as Google, use when determining where to rank websites on search results pages is on-site search engine optimization. On-site search engine optimization\u00a0is done\u00a0by choosing a few keywords for each page of your website to target and then placing just the right amount of those keywords in relevant places on the page. It is also done by creating content for the website that includes keywords like blog posts or articles. Content is not the only important area of on-site search engine optimization; technical search engine optimization is very important because, without it, your website risks not being ranked or having certain pages not ranked.<\/p>\n
Begin your journey to search engine optimization\u00a0by creating a keyword map for your website, choosing a few keywords to focus on for each page. Do this by choosing keywords having to do with that page and checking the search volume with a keyword search tool<\/a>. Once you\u2019ve determined the keywords you want to focus on, go through each of the website pages and insert the keywords where they fit naturally. By doing this, the pages will be\u00a0more search engine optimized\u00a0for those keywords. If desired, you could create a blog section on your website and use it to help your website ranking by posting useful, preferably long content because Google ranks websites with more words higher. If your blog posts are naturally small, they should still have at least 300 words because anything less and google may decide there\u2019s not enough there and that post will be useless for search engine optimization\u00a0purposes. For some more tips about blogging go here<\/a>.<\/p>\n Most of your efforts to improve search engine optimization will also help with the customer experience on your website. Google\u2019s search algorithm ranks websites that are more likely to help its users higher, so the better the website seems to be at giving users what they want, the higher Google will rank them.<\/p>\n <\/p>\n Here are some tips to help you get started with on-site search engine optimization:<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Although there are a lot of tips and some of them seem tedious, they are all very important that you do for your website in order to make it search engine optimized. By doing each of the tips, you can make it so that your website will appear higher on searches.<\/p>\n <\/p>\n Off-site search engine optimization is important because another key factor in your website\u2019s ranking has to do with links on other websites that leads to yours. The quality of the website doing the linkng, the amount of links from that website, the variety of websites linking to your site, and how recently those links were made are all important factors in how high your website is ranked. Getting other websites to link to yours is tricky because it\u2019s not as easily done as on-site search engine optimization and you have to either get lucky or build relationships with other webmasters in order to do so.<\/p>\n The first (and most important) step in off-site search engine optimization is to be sure that you have a great deal of high-quality content. By having high-quality content, other site\u2019s webmasters may stumble onto your website, see your good, useful content, and decide to link people from its site to yours. Another tip to get links is to create useful videos. Videos are extremely easy to link to and put on people\u2019s websites, thus the video becomes free advertising for your own site. You can also build relationships with other webmasters in your industry and both agree to link to each other\u2019s websites mutually.<\/p>\n <\/p>\n Here are some tips to help you with your off-site search engine optimization:<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Search engine optimization is one of, if not the most, important things you can do to help generate traffic for your website. Search engine optimization\u00a0is a set of rules, guidelines, and strategies that you can follow in order to help your website rank higher in Google searches. This is primarily accomplished with the strategic use […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,48],"tags":[],"_links":{"self":[{"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/posts\/4713"}],"collection":[{"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/comments?post=4713"}],"version-history":[{"count":9,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/posts\/4713\/revisions"}],"predecessor-version":[{"id":4731,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/posts\/4713\/revisions\/4731"}],"wp:attachment":[{"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/media?parent=4713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/categories?post=4713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/tags?post=4713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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Off-Site\u00a0Search Engine Optimization<\/strong><\/h2>\n
![\"search](\"http:\/\/thedigitalmermaid.com\/wp-content\/uploads\/2018\/10\/off-site-seo-300x203.jpg\")
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