{"id":348,"date":"2015-08-08T02:59:44","date_gmt":"2015-08-08T02:59:44","guid":{"rendered":"http:\/\/demo.cmssuperheroes.com\/themeforest\/wp-dev-sigma\/?p=348"},"modified":"2016-08-08T01:23:56","modified_gmt":"2016-08-08T01:23:56","slug":"google-adwords-setup","status":"publish","type":"post","link":"https:\/\/thedigitalmermaid.com\/google-adwords-setup\/","title":{"rendered":"Google Adwords Set Up"},"content":{"rendered":"
A Beginner\u2019s Guide to Setup Google AdWords Account<\/div>\n
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\"Google<\/p>\n<\/header>\n

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If you\u2019re looking to advertise your business online, Google AdWords is a popular place to start. Google AdWords is Google\u2019s popular advertising platform that allows you to reach potential customers all over the internet. You can choose to have your ads display\u00a0on Google\u2019s search results pages (SERPs), thousands of partner websites that have opted into Google\u2019s platform, and even on YouTube.<\/p>\n

You\u2019ll need a Google account in order to use AdWords, but the the setup process is pretty straightforward. Let\u2019s walk through the Google AdWords setup process step-by-step.<\/p>\n

Create Google Account \/ Sign In<\/h2>\n

Sign Into Existing Account<\/h3>\n

If you already have a Google account, and it makes sense to use it for business purposes (like online advertising), then sign in to that account. If you have multiple Google accounts, I recommend you sign out of all of them before you start. That way\u00a0there is no confusion as to the account with which you\u2019re setting up AdWords.<\/p>\n

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  1. Navigate to google.com<\/a><\/li>\n
  2. Click the blue \u201cSign in\u201d button in the top-right<\/li>\n
  3. Enter your login info<\/li>\n
  4. Click \u201cSign in\u201d<\/li>\n<\/ol>\n

    \"Google<\/p>\n

    Create New Google Account<\/h3>\n

    If you\u00a0don\u2019t have a Google account yet, it\u2019s easy to set one up.<\/p>\n

      \n
    1. Navigate to google.com<\/a><\/li>\n
    2. Click the \u201cSign in\u201d button in the top-right<\/li>\n
    3. Underneath the login box, there should be a link that for \u201cCreate account\u201d<\/li>\n
    4. Follow the\u00a0steps and\u00a0provide your basic information<\/li>\n<\/ol>\n

      Now you\u2019re ready to begin the Google AdWords account creation process.<\/p>\n

      Google AdWords Account\u00a0Creation<\/h2>\n

      \"GoogleNow it\u2019s time to setup a Google AdWords account.<\/p>\n

        \n
      1. Navigate to adwords.google.com<\/a><\/li>\n
      2. You might be asked to re-enter your password<\/li>\n
      3. Now you should see the 4-step Google AdWords Setup Wizard<\/li>\n<\/ol>\n

        \"Google<\/p>\n

        Skip the Guided Setup<\/h3>\n

        If you don\u2019t have an ad ready to go, I recommend you skip the guided setup, and just create your account. You can come back to it later to setup your first ad.<\/p>\n

          \n
        • Click the \u201cSkip the guided setup\u201d link<\/li>\n<\/ul>\n

          Basic Information<\/h3>\n

          Google asks for some basic information.\u00a0Provide the following details.\u00a0NOTE:<\/strong> You cannot change these, so make sure they are correct.<\/p>\n

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          • Email address (this is the Google account that you are signed in to)<\/li>\n
          • Country<\/li>\n
          • Time zone<\/li>\n
          • Currency<\/li>\n<\/ul>\n

            Click \u201cSave and continue.\u201d<\/p>\n

            \"Google<\/p>\n

            Google AdWords Campaign Welcome Screen<\/h2>\n

            You should land on a welcome screen that looks similar to this:<\/p>\n

            \"Google<\/p>\n

            One of the first things you should do when creating your AdWords account is setup billing information. Without it, you cannot run ads\u00a0because\u00a0Google has no way to charge you for those ads.<\/p>\n

            Google AdWords Billing Setup<\/h2>\n
              \n
            1. Navigate to the settings cog in the top-right corner<\/li>\n
            2. Click it, then choose \u201cBilling\u201d<\/li>\n<\/ol>\n

               <\/p>\n

                \n
              1. Choose\u00a0the country where your billing address is located<\/li>\n
              2. Click \u201cContinue\u201d<\/li>\n<\/ol>\n

                AdWords Account Type<\/h3>\n

                You\u2019ll be asked which type of account you want to setup,\u00a0and then provide some basic information.<\/p>\n

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                • Account Type<\/strong>\n
                    \n
                  • Business \u2013 If you\u00a0operate a business of any kind, have an EIN number (for U.S. businesses), etc.<\/li>\n
                  • Individual \u2013\u00a0Any non-business related marketing<\/li>\n<\/ul>\n<\/li>\n
                  • Name & Address<\/strong>\n
                      \n
                    • Enter your business name (if applicable), your name & address<\/li>\n<\/ul>\n<\/li>\n
                    • Primary Contact<\/strong>\n
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                      • This is the main person that should receive all notifications about the account. Enter a name, phone & email<\/li>\n<\/ul>\n<\/li>\n
                      • How you pay<\/strong>\n
                          \n
                        • Leave this set to \u201cAutomatic Payments.\u201d Down the road, you can opt-in to manual payments, but not until you\u2019ve confirmed your banking\/credit card info.<\/li>\n<\/ul>\n<\/li>\n
                        • What you pay with<\/strong>\n
                            \n
                          • Bank Account \u2013 To setup EFT or automatic withdrawals from your checking\u00a0or savings account<\/li>\n
                          • Debit or Credit Card \u2013\u00a0Google will charge your card just like any other online transaction<\/li>\n<\/ul>\n<\/li>\n
                          • Billing communication language<\/strong>\n
                              \n
                            • This should be preset based on your country<\/li>\n<\/ul>\n<\/li>\n
                            • Terms and conditions<\/strong>\n
                                \n
                              • Check the box to agree<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                                Email Verification<\/h3>\n

                                As soon as you submit the information above, Google will send the primary contact a verification email. Make sure you click the link in that email to verify it. Otherwise you could miss important billing updates regarding your account.<\/p>\n

                                Google AdWords Account Settings<\/h2>\n

                                After you complete the billing setup, the next thing you\u2019ll want to do is\u00a0configure your account settings.<\/p>\n

                                  \n
                                1. Click the settings cog again<\/li>\n
                                2. Choose \u201cAccount Settings\u201d<\/li>\n<\/ol>\n

                                  Preferences<\/h3>\n

                                  This page contains your time zone and\u00a0language settings, along with a link to cancel your account. There\u2019s nothing to update here.<\/p>\n

                                  Notification Settings<\/h3>\n

                                  Jump on over to \u201cNotification Settings\u201d in the left sidebar. Here you can change how often Google emails you about details on your account, like billing alerts, campaign-related stuff, disapproved ads, suggestions for improvement, etc. For most notifications, you have the option to receive\u00a0ALL<\/strong> of them, or\u00a0Only critical<\/strong> ones.<\/p>\n

                                    \n
                                  1. Click the word \u201cAll\u201d<\/li>\n
                                  2. You\u2019ll get a dropdown with options<\/li>\n
                                  3. Choose All or Only critical<\/li>\n
                                  4. Your changes are automatically saved<\/li>\n<\/ol>\n

                                    You might also want to change the \u201cYes\u201d values to \u201cNo,\u201d if you don\u2019t want to receive any newsletters or special offers from Google.<\/p>\n

                                    \"Google<\/p>\n

                                    Linked Accounts<\/h3>\n

                                    \"Google<\/p>\n

                                    You can link other Google services to your AdWords account to receive more detailed reports about how your ads are performing. You should already be using Google Analytics, but if you\u2019re not,\u00a0we\u2019ll post a tutorial soon on how to set that up.<\/p>\n

                                    To get the most out of your ads, I recommend linking\u00a0the following services to your AdWords Account:<\/p>\n

                                      \n
                                    • Google Analytics<\/li>\n
                                    • Search Console<\/li>\n<\/ul>\n

                                      This extra data will give you much more insight into how your campaigns are performing, and allow you to better optimize them, increasing the value of your spend.<\/p>\n

                                      More info coming soon about how to link these accounts. In the meantime, feel free to give it a shot. It\u2019s fairly straightforward.<\/p>\n

                                      Account Access<\/h3>\n

                                      This is only needed if you plan to give others access to your account. This is helpful if you hire an agency to manage your ads, or are a business with multiple Google accounts for each of your\u00a0brands, and you want to manage all of them from one Google account.<\/p>\n

                                      \n

                                       <\/p>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                                      A Beginner\u2019s Guide to Setup Google AdWords Account If you\u2019re looking to advertise your business online, Google AdWords is a popular place to start. Google AdWords is Google\u2019s popular advertising platform that allows you to reach potential customers all over the internet. You can choose to have your ads display\u00a0on Google\u2019s search results pages (SERPs), […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,49,9,48],"tags":[11,13,14,19],"_links":{"self":[{"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/posts\/348"}],"collection":[{"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":4,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/posts\/348\/revisions"}],"predecessor-version":[{"id":4616,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/posts\/348\/revisions\/4616"}],"wp:attachment":[{"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/categories?post=348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedigitalmermaid.com\/wp-json\/wp\/v2\/tags?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}