candy – The Digital Mermaid https://thedigitalmermaid.com Wed, 09 Oct 2019 18:50:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 The Meaning of Color In Branding https://thedigitalmermaid.com/the-meaning-of-color-in-branding/ https://thedigitalmermaid.com/the-meaning-of-color-in-branding/#respond Wed, 09 Oct 2019 17:58:30 +0000 http://thedigitalmermaid.com/?p=4796

 

What Color Means to your brand?

Red. Red evokes a passionate and visceral response. .

Red. danger, passion , excitement, energy

Purple. Purple is a sophisticated, spiritual royal and mysterious

Blue. Blue is the most popular color communicative, trustworthy, calming

PinK: Feminine, sentimental, romantic, exciting

Green. .Natural, vitality, prestige, wealth

Yellow. …Optimistic, Cheerful, playful and happy

Orange. …Fresh Youthful, Creative

Brown. …Organic, Wholesome, simple honest

Black. Sophisticted Fromal, Luxiurious

Branding is so important to your company make sure you do your research and live life in color.

 

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Content Marketing and PPC Tips https://thedigitalmermaid.com/content-marketing-and-ppc-tips/ https://thedigitalmermaid.com/content-marketing-and-ppc-tips/#respond Fri, 01 Mar 2019 19:15:49 +0000 http://thedigitalmermaid.com/?p=4775 Asking yourself, what is pay per click advertising? Need assistance with revamping your content marketing efforts? We have you covered.

First off, Happy March! We have exciting things planned for this month and can’t wait to get started. A new month brings the chance to start new projects, tackle new challenges, and create new opportunities. In this newsletter, we’ll be sharing a couple of digital marketing tips you can incorporate into your own business practices.

1. Focus on your content:

A statistic given by the Content Marketing Institute, effective content marketing generates 3x as many leads as outbound marketing.

2. Participate in email marketing:

Also stated by the Content Marketing Institute, email marketing is the most effective form of content marketing. Emails can be tailored to your audience making it a more personal experience for them.

3. Consider PPC:

In order to be competitive, you need to be found online at the top of the search results. If you are in a very competitive industry or don’t have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign. PPC advertising can position your company at the top of the search results almost instantly.

If you are asking yourself “what is pay per click advertising” and want to learn more about how it can help your business contact us for a free consultation.

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Facebook Changing the Look Of Your Business Page https://thedigitalmermaid.com/facebook-changing-the-look-of-your-business-page/ https://thedigitalmermaid.com/facebook-changing-the-look-of-your-business-page/#respond Mon, 13 Aug 2018 16:00:22 +0000 http://thedigitalmermaid.com/?p=4694 You may have received this email from Facebook (below ) about your Business Page.  There are a few things you should know to make the most of these changes.

Hi Candy,

We want to let you know that your Page’s template will be changing. This new design will help you connect with the people who care most about your business on Facebook.

Current Template

Standard

New Template

Services

The new layout is specifically for businesses like yours and will showcase important information about your business – like hours, prices and your menu – making it easier for people to connect with The Digital Mermaid.

You can make this change now, or we’ll automatically update your Page layout on August 23. You can also continue to use your current template.

 

 

Here is a great article for you to read

FACEBOOK UPDATES 80 MILLION BUSINESS PAGES 

 

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The Benefits of Blogging SEO Tips https://thedigitalmermaid.com/the-benefits-of-blogging-seo-tips/ https://thedigitalmermaid.com/the-benefits-of-blogging-seo-tips/#comments Thu, 02 Nov 2017 15:27:52 +0000 http://thedigitalmermaid.com/?p=4679 Here’s are the benefits of blogging why people blog and how blogging can benefit your personal or professional life.
  • Express Yourself and Share Your Passions. …
  • Make A Statement. …
  • Share Your Knowledge.
  • Polish Your Writing Skills.
  • Learn How To Make Money Online.
  • Build Your Professional Networks
  • Earn More Exposure.

I have a hard time making the time to blog but I have made the commitment to blog at least once a week.

For Search Engine purposes blogging can help with your organic search engine optimization on a specific subject.

Here are a few tips for SEO and blogging.

 

One of the biggest sources of traffic to your blog will be Google.    You can boost traffic to your blog by utilizing some Search Engine Optimization tips and tricks and some keyword analysis.   Here are some free tools for key words search FREE TOOLS.   After researching your keyword  write a good title for your blog incorporating your key word.

 

To maximize the traffic that comes to your blog via search engines, focus on optimizing each of your blog posts.  Too many keyword phrases dilute the content of your post for readers and can look like spam to  the search engines.

Try to use your keywords  multiple times in your blog post. For best results, use your keywords within the first 200 characters of your blog post, several times throughout your post, and near the end of the post. Take some time to learn more about keyword stuffing and other search engine optimization tricks.

 

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Tuesday Tips Free Tools https://thedigitalmermaid.com/amazonkindlefreetools/ https://thedigitalmermaid.com/amazonkindlefreetools/#respond Mon, 23 Oct 2017 23:45:42 +0000 http://thedigitalmermaid.com/?p=4671 Have you ever been in the middle of your day and stumbled across an article that you wanted to read but don’t have the time.  Here is a Tuesday Tip “Send to Kindle” is a browser extension for Chrome and Firefox that lets you send any web page you’re currently reading to your Kindle it gives you time to read articles on the web directly on your kindle. This is very useful for really long articles that you would prefer to read but are deep into your busy day at work on or on the move.  Here it is  an e-ink display rather than your computer monitor.  FREE TOOLS

 

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Research Your Competitors on Social Media https://thedigitalmermaid.com/research-your-competitors-on-social-media/ https://thedigitalmermaid.com/research-your-competitors-on-social-media/#respond Tue, 13 Jun 2017 16:20:55 +0000 http://thedigitalmermaid.com/?p=4664

We all know how important social media is.  We try to post and get involved in the conversation but sometimes we just don’t know how well we are doing.  I have a free tool that can help you see whats going on behind the scenes.

This tool has lots of nifty features that focus on blogs, video, and social. You enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social media. You can see how many times the subject your are searching for is mentioned subscribe to an RSS feed for that term, so you never miss a beat.  They will alert you when this happens.  This not only covers social media but blogs and articles you may be mentioned in.

 

Here is the link  http://socialmention.com/

 

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Snap-Chat How To Get More Followers https://thedigitalmermaid.com/snap-chat-how-to-get-more-followers/ https://thedigitalmermaid.com/snap-chat-how-to-get-more-followers/#respond Wed, 24 Aug 2016 02:22:28 +0000 http://thedigitalmermaid.com/?p=4630 Here is some digital advice that we have dove deep to give to you.  Welcome to our sandbar: 

Please, STOP asking people to screenshot your Snap code to add you as a friend. Use this link instead!

You can get yours by adding your username to the end of this URL:

Once setup, this link will redirect to the Snapchat app and allow people to follow you. It only works on mobile, so don’t waste time promoting it on desktop.
snapchat_mermaids

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Social Media Image Sizes https://thedigitalmermaid.com/social-media-image-sizes/ https://thedigitalmermaid.com/social-media-image-sizes/#comments Tue, 16 Aug 2016 11:51:31 +0000 http://thedigitalmermaid.com/?p=4618

A guide to image sizes for Facebook , Twitter, Instagram, You Tube, Google Plus, Pinterest & LInkedin

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Periscope How To https://thedigitalmermaid.com/periscope-how-to/ https://thedigitalmermaid.com/periscope-how-to/#comments Thu, 10 Mar 2016 02:57:47 +0000 http://demo.cmssuperheroes.com/themeforest/wp-dev-sigma/?p=341 periscope-logo-leftside-1920
Your Periscope Checklist

For Viewers

  • Be respectful
  • Be helpful
  • Engage with the broadcaster
  • Engage with other viewers
  • Don’t Mention your business unless prompted to do so
  • Don’t post “Follow Me!’ during the broadcast

For Broadcasters

  • Write a catchy Headline that will draw the view into your ‘scope
  • Give an overview of your show
  • Start welcoming viewers and engage with commenters
  • Be authentic
  • Ask views to share and give hearts if they wish

Simply put, Periscope enables you to “go live” via your mobile device anytime and anywhere. The app enables you to become your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast.

Periscope is an app that truly takes advantage of its mobile platform incorporating notifications and location as well as social sharing (on Twitter of course), live discussions and feedback. A Periscope broadcast in full swing is a truly interactive event:

 

 

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Twitter The Sun Conure https://thedigitalmermaid.com/twitter-5things-donotfeedyourbird/ https://thedigitalmermaid.com/twitter-5things-donotfeedyourbird/#respond Sun, 21 Feb 2016 08:44:18 +0000 http://demo.cmssuperheroes.com/themeforest/wp-dev-sigma/?p=374

5 things to never feed your bird

1. Caffeinated beverages such as coffee, tea and cola
2. Alcohol, too, can cause seizures and death.
3. Avocado is a no-no because of the pit, which contains an oil that leaches toxin into the fruit.
4. Uncooked, undercooked or reheated animal protein should not be given to pet birds because it is at a higher risk of bacterial infection than meats that are freshly and fully cooked
5. Since the consistency of chocolate is so thick it’s a no go for birds

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